Real Estate Marketing 101: Remember the "Rule of Thumb"

Sliding off the hill?

Often phrased as “call a professional photographer”. Most agents are all thumbs when it comes to photography, and this one is no exception, so stand by and stand back.

1 7 Will Merry Road is new to the market, priced at $3.750 million. That strikes me as an aggressive price for one of the houses on the Merritt Parkway side of the road, but more important, the listing agent has done the owners no favors with her iPhone. I assume these pictures were rushed online in order to get something up before Tuesday’s broker open house tour, but the Internet is forever; better to have left the listing unadorned, and let her colleagues discover the building’s charms for themselves.

Oh, dear

Did she tuck her thumb away in one of these boxes?