Any goodwill it generates will soon be lost up the memory hole

PetSmart celebrates Gay Pride Month with a free gerbil giveaway.

And there’s more!

For pet parents looking to show their Pride, PetSmart's You Are Loved collection offers a variety of clothing, toys and accessories for cat, dog, aquatic and small pet friends to enjoy, including:

• You Are Loved Pride Dog Bikini

• You Are Loved Pride Bucket Dog Hat

• You Are Loved Pride Rainbow Bone Dog Toy

• You Are Loved Pride Rainbow Butterfly Cat Leash & Harness

• You Are Loved Pride Rainbow Pop-Up Tunnel Cat Toy

• You Are Loved Pride Reptile Cape Costume

• You Are Loved Rainbow Circle Swim-Thru Aquarium Ornament

Already, the protests have started: