Price it right, display it right, sell it quickly. Or don’t.

191 North Street, $3.750 million, is pending after just 5 days. That’s not surprising, but I was struck by the difference between this result and the previous owners’ attempt to sell it back in 2011-2013, when it began at $2.799 million and finally sold to these owners for $1.6 in August 2013. The house has been completely redone, rebuilt and expanded since then by these owners, so apples to oranges; nevertheless, the market had moved fully onto the internet by 2011, so quality photographs were essential to capture buyers’ attention and interest in your listing. There was absolutely no defense for using Instamatic photographs to present this house, even then.

Done Right, 2026:

2011-2013:

not even the zebra could save this presentation