The man can troll like no other

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We covered this a few weeks ago, but there have been developments since.

Trump Dropped an ICE Rebrand — and Democrats Are Absolutely Losing It

Last month, President Donald Trump endorsed rebranding Immigration and Customs Enforcement as National Immigration and Customs Enforcement — NICE — and on Tuesday, the White House unveiled updated branding for the agency, complete with a new patch mockup. DHS amplified the rollout on its own X account, and the trolling was, well, quite effective.

The idea didn't originate in the Oval Office. Comedian Adam Carolla first floated it back in September.

Then in March, conservative influencer Alyssa Marie wrote on X, “I want Trump to change ICE to NICE (National Immigration and Customs Enforcement) so the media has to say NICE agents all day everyday."

Trump promptly endorsed it on Truth Social, calling it a "great idea."

Then on Tuesday came the onslaught. 

Trump posted what many believe to be a potential rebrand on Truth Social, which the Department of Homeland Security reposted on X.

And then posted a patch concept:

Democrats are not amused — boo hoo hoo

Matt Margolis adds context:

This all sounds great, and the reactions from the left are so worth it. But officially changing the agency’s name from ICE to NICE would require an act of Congress to amend the statute that created the agency. Still, the NICE rebrand is a perfect piece of political judo. It reframes the public conversation around an agency the left has spent years trying to demonize. 

Democrats want the word "ICE" to conjure fear and cruelty. Trump wants the media to be forced to say "NICE agents" every single day, in every single broadcast. It's hard to run a "Defund NICE" campaign with a straight face. The left knows it, which is exactly why they're reacting with such theatrical fury.

Will ICE officially become NICE? Probably not anytime soon. But the mere suggestion has Democrats tying themselves in knots, and that alone is worth it. Sometimes the point of a move isn't to execute it — it's to watch your opponents trip over themselves reacting to it. On that score, this one is already a win.