Spoiler alert: it's the DSA, and I think he's spot-on

Scott Pinsker, PJMedia:

Good News Is, Platner Just Killed the Democrats' Brand. Bad News Is, You’re Gonna HATE What Replaces It.

My only disagreement is his statement that the process is happening in slow motion. It seems to me that we’re almost there already, and speeding up.

…. The amount of damage that Maine Senate candidate Graham Platner has inflicted on the Democrats' brand is simply extraordinary. It’s probably the most underreported story in politics today. There’s just no credible way the Dems can pretend to be a Nazi-hating, pro-woman party when they’ve spent months wrapping their brand around a Nazi-tatted, woman-abusing, foul-mouthed rapist (allegedly).

…. But I’m less interested in Platner’s personal future than the Democratic Party’s: Now that it can’t credibly brand itself as the anti-Nazi, “Believe All Women” party, what happens next?

Its old brand is done. Platner killed it. (But not singlehandedly: If his candidacy had been spurned by Dem leaders, party kingpins, and left-wing tastemakers, the damage would’ve been limited. It was embracing Platner right up to the bitter end — wrapping their arms around him and lovingly calling him “My kind of man” — that delivered the deathblow.)

Ding dong, the old brand is dead!

But that doesn’t mean the Democratic Party is dead. Because it’s not.

It means the Democratic Party brand will become something new.

This is a party, after all, that explicitly rejects patriotism and the concept of American exceptionalism. It loves socialism. It hates capitalism, billionaires, and (most of all) MAGA Republicans. And its soul is now 100%, unapologetically Machiavellian: Win at all costs, because the ends justify the means.

If we’ve gotta support a Nazi rapist to regain power, then that’s what we’ll do!

The evolving image of the new Democratic brand — which was born this week — should send a shiver down your spine: It’s now the political party of class warfare and the revolutionary overthrow of capitalism.

A left-wing version of “Make America Great Again” would fall on deaf ears, because today’s Dems reject the premise that America was ever great — or even deserves greatness. Instead, our country is a rigged con-game, and the only solution is to tear the damn thing down. 

That’s disastrous for establishment Democrats.

But it’s PERFECT brand alignment for the Democratic Socialists of America.

And that’s how it’ll go. First the Democrats' old brand fell. Then goes the establishment.

Next goes the party.

It’s happening in slow motion, but make no mistake: It’s absolutely happening.