Kellogg's has yanked its advertising from Breitbart on the grounds that the news site "doesn't represent Kellogg's values". I have no idea what sort of values a manufacturer of sugarcoated junk food holds, but they clearly aren't mine, whatever they are, so I figured it was only fair to conduct a counter-boycott. Excellent idea, but I went to their website to see what I wouldn't be buying anymore and discovered that they don't make a single product I currently use anyway. There's nothing more frustrating than attempting to boycott a chimera, damn it.
Of course if I'm a typical Breitbart reader then Kellogg's was just wasting its money on the site, so it's made a wise decision. Now if Strum-Ruger were to pick up the slack, that would be smart.