"We have met the enemy, and it is us" Adrian Mardell, Jaguar CEO.
/Okay, he didn’t actually admit that — not publicly, at least — but he should.
Jaguar looks for new ad agency after disastrous woke rebrand
It's almost like the middle-aged male bank managers who buy mid-range luxury cars want power and speed...
Not pretty boys peddling hot air and mascara. Better to focus on transmissions, instead of transvestites? Just a suggestion.
On the other hand, perhaps it’s Jaguar’s decision to go all-EV that’s more responsible for its collapse, and not solely its rebranding its cars as Wokemobiles: maybe, just maybe, the EV has been presented to the public, and the public has declined the opportunity to stop the oceans from rising
As Tesla Sales Decline, Ford’s EV Sales…Fall Off a Cliff
With the EV-loving media having recently refocused its venom on Elon Musk because of his alliance with President Trump, Tesla has become a target for the left. The media has gleefully been reporting any bad news about Musk’s electric car company, celebrating not only falling sales and financial repercussions, but also legitimizing vandalism against Tesla vehicles because of Musk’s politics.
The media has also been desperate to report that competitors are benefiting from Tesla’s woes. If you have the stomach for it, this nasty piece of journalistic bias from the AP dated 4/02/2025 hit all those marks, including the blaming of Musk himself for vandalism against Teslas: ”Tesla sales tumble 13% as Musk backlash, competition and aging lineup turn off buyers”
But something funny is happening. As Tesla sales decline, competing electric vehicle brands are not capturing the lost sales. It’s just the opposite, in fact. Legacy automakers who tried to make a big splash in the EV market are seeing their already nominal EV sales decline precipitously as the electric vehicle fad wanes. Ford had anticipated that by 2025 its electric lineup would be a major component of its product lineup, but now its EV sales are barely an asterisk, with sales plummeting from any already low peak.
Despite higher sales of internal combustion (ICE) and hybrid vehicles, Ford sold significantly fewer electric vehicles last month. Ford sold 4,859 fully electric vehicles in April, which is nearly 40% less than the 8,019 sold in April 2024.
(Ace of Spades): ‘Despite'? Is that the correct word to use here? It reminds me of the infamous Fox Butterfield stories from the NY Times, which had comically obtuse headlines along the lines of, “Despite record incarceration, crime rates are down.
Ford’s 4,859 EV sales amounted to just 2.3% of the company’s total sales in April. Yet CEO Jim Farley and nepot destructor Bill Ford remain committed to perpetuating the failed Model E-dsel efforts, despite multi-billion dollar EV losses continuing, with no end in sight.
Aside from its existing – and underutilized - EV manufacturing plants, Ford built a massive new plant (“Blue Oval City”) near Memphis to assemble 500,000 electric pickup trucks per year. The plant was supposed to be open by now, but it has been mothballed until at least 2027. There is little prospect for it ever opening, as Ford’s April electric pickup sales annualize to less than 21,000 units per year, and the sales trajectory is downward from here.
Or perhaps there is no problem at all, and it’s just a matter of perspective.