Lay's introduced its new ad campaign tonight, and with mid-term elections coming, it's good time to reflect on the wisdom of universal sufferage

I posted on this last year when the poll results were first reported, but Lay’s new Super Bowl ad reminded me to remind you. Forty-two percent.

AI Overview

A 2025 PepsiCo study revealed that 42% of consumers were unaware that Lay's potato chips are made from real, farm-grown potatoes. As a result, the brand launched its largest rebrand in nearly 100 years, featuring new packaging that explicitly highlights the "real potatoes" ingredient to combat this misconception.

Key Details About the Consumer Misconception:

• The Statistic: Nearly half (42%) of fans did not know the chips come from actual potatoes.

• The Reaction: The finding served as a "wake-up call," prompting a shift in marketing to emphasize the farm-to-table process.

• Rebrand Focus: The new packaging, rolling out in late 2025, features "made with real potatoes" in bold lettering and rustic, farm-focused imagery.